What is brand building and how does packaging play its part?
In what is frequently referred to as ‘the good old days’, running a business simply involved coming up with a good idea for a product or service that people wanted. Because you were mostly dealing on a...
View ArticlePackaging design and its importance to the success of your business
When you’re setting up a new business, especially one trading online, it’s easy to push aside things like branded packaging until later, in favour of getting the basics right from the off: that is,...
View ArticleInspirational packaging design ideas for your small business
Getting the right look for your product is a key part of creating a brand and building a successful business. Of course, you can win people over with words as well, but the first step to making a sale...
View ArticleBranding and packaging: local versus global
Global branding depends on well known names, recognisable logos and mass marketing strategies. Local branding however targets specific populations using diverse marketing techniques and can go as far...
View ArticleWhat does 2016 hold for the packaging world?
How will the predicted packaging trends for 2016 affect small business owners? Looking at some of the key findings found in Mintel’s latest report on global packaging trends, there is plenty of useful...
View ArticleCraft Business 101: Branding Outside the Box
The role of the internet in today’s society continues to evolve, from online shopping to online promotions, this modern day distribution channel has proven itself to be an effective starting point for...
View ArticleMoving from online seller to online brand; the unboxing experience
If you compare the difference between ordering from ebay, Amazon and your favourite brand’s own online store, you will notice more thought, precision and creativity being put into packaging today than...
View ArticleCost Effective Presentation
Is your business using packaging that represents your brand effectively? In this article we look at cost effective ways a growing business can make the best use of their packaging choices. For most...
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